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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The Adobe Summit 2017 featured famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career, and also showcased Adobe’s latest innovations.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. Adobe has made a great response to this challenge by making the Adobe Experience Cloud, a superior avenue of various cloud services that aim to enable businesses to provide excellent customer experiences. Adobe also launched their new application, the Adobe Spark which is helpful in making social media posters, videos and web pages with the use of a computer or an iOS mobile device. The Adobe Spark collection is rebranding and upgrading of trio apps that Adobe already operated which are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One notable feature of Adobe Spark is its save the date images’ cool collection. The goal of the new Spark is to enable anyone especially small businesses, marketers, bloggers, and students to create and share visual stories without having to be an expert in web design. It is easier and simpler with social media integration on the go.

Adobe also highlighted their Cloud Platform’s new developments including partner integrations, new tools and new Sensei capabilities for businesses. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. The new capabilities of Adobe Sensei include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. Adobe and Microsoft are now working together to develop the first open industry standards, defining language for marketing, services data, and sales for providing a consistent customer experience. For more information about Adobe products and services, feel free to check our website.